Seal of Rochester New York The Seal of Rochester New York is an official emblem representing the city of Rochester, Monroe County, New York, United States. Adopted in 1907, it showcases the city’s history, culture, and industries. The central image on the seal is a representation of High Falls, one of the most iconic natural landmarks in Rochester. Surrounding the falls are four shields symbolizing the city’s founding by the Holland Land Company, the Genesee River, the Erie Canal, and the Underground Railroad. The seal also includes various symbols that represent key aspects of Rochester’s development: a plow for agriculture, a book for education (the city is home to the University of Rochester), a church for religion, an anchor for commerce and navigation (referring to Lake Ontario), and a grape cluster for the local wine industry. The motto “Flourish & Prosper” encircles the image, reflecting the city’s aspirations for growth and success. The seal serves as a visual reminder of Rochester’s rich history and enduring spirit.